Designtheorie | Value Proposition Design
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Value Proposition Design

28 Okt Value Proposition Design

Our Book Recommendation

Value Proposition Design: How to Create Products and Services Customers Want

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist.
Value Proposition Design helps you tackle a core challenge of every business–creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed.