28 Okt Value Proposition Design
Our Book Recommendation
Value Proposition Design: How to Create Products and Services Customers Want
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist.
Value Proposition Design helps you tackle a core challenge of every business–creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed.